From the online Seattle PI: "Three students, working with the Cambridge, MA based SAT prep company, Ivy Insiders, Ben Schmechel, a sophomore at Princeton University, Michael Dunn, a senior at Yale, and Megan Ji, a sophomore at Dartmouth College, are looking to change the way families approach and handle this future defining test. Recognizing the implicit disparity, as well as the increased financial difficulty for many families as part of the current economic recession, Schmechel, Dunn, and Ji, through Ivy Insiders, are moving such traditionally expensive test prep to a more variable sliding scale, "Pay What You Can" model. Last year, the 1,600 students around the country who were part of Ivy Insider classes averaged a 265-point gain‹results which beat those of national test-prep averages by a factor of nearly 2. Having scored in the 99th percentile themselves, averaging a score of 2300, Schmechel, Dunn, and Ji are seeking not only to change the way students prepare and...