Catching on up on some reading and ran across these stories. From the federal Bureau of Consumer Protection (within the FTC), a website aimed at kids 8-12 promoting ad education . It's called Admongo. Their goal is that since advertising is all around our kids in more ways than ever, that kids can understand that and understand what an ad is trying to do. It asks 3 questions: Who is responsible for the ad? What is the ad actually saying? What does the ad want me to do? They did try to be careful in the development of the materials to avoid the idea of promoting commercialism. The education company, Scholastic, is handling the distribution of materials to teachers and students. From the website: The campaign has four components: a game-based website at Admongo.gov ; sample ads that can be used in the classroom; a free curriculum , developed with the assistance of Scholastic, Inc., that is keyed to standards of learning in 5th and 6th grades; and teacher training videos. ...