District Seeks Calendar Sponsors
From District Communications:
Initial
interest from potential sponsors has been strong, and those who want
more information can contact
publicaffairs@seattleschools.org. Deadline
for sponsorships for this year is July 30.
Local
businesses, nonprofits and other organizations can now partner with
Seattle Public Schools to help defray the costs of our annual calendar,
while at the same time reaching a large audience
with sponsored advertisements.
The
calendar, which reaches an audience of 55,000 families, staff and
community members, is an essential resource to the district. Becoming a
sponsor is a great way to help support the district,
staff and students by helping us to fund the printing of the calendar
and increase community involvement.
“During
these lean budget times, many school districts have eliminated their
calendar or placed it in an online-only format, which isn’t easily
accessible to all families, especially those without
regular Internet access,” said Lesley Rogers, Chief Communications
Officer. “With these sponsorship dollars, we can continue to provide our
staff and families with this useful information.”
Interested
businesses can sponsor one or more months on the calendar on a
first-come, first- served basis. Advertisements will appear alongside
information about school
events, School Board
meetings and other dates of importance. The sponsor’s ad must go
through a review process to ensure there are no conflicts with any
District policy. The newly updated
Advertising Policy
4237 is
online.
Another
way for organizations to gain visibility is through a smaller
sponsorship in the family resources informational section of the
calendar. This section refers families to information about
transportation, lunch menus, testing schedules and key contact
information.
All
revenue earned from calendar sponsorships will be used specifically to
defray calendar production costs. Without this money, the district would
eventually have to stop publishing the calendar,
which is used throughout the year by students and families.
Comments
Northend Mom
Can the district pick and choose, or must is take all comers?
That said, it is possible to get around that rule the same way that Political Action Committees do it, by creating an "issue" ad instead of one that specifically says to vote one way or another on a ballot item or candidate.
So you can't say "NO on I-1240", but you can say "Charter Schools damage our Community"
IMHO