District Seeks Calendar Sponsors

From District Communications:

Local businesses, nonprofits and other organizations can now partner with Seattle Public Schools to help defray the costs of our annual calendar, while at the same time reaching a large audience with sponsored advertisements.

The calendar, which reaches an audience of 55,000 families, staff and community members, is an essential resource to the district. Becoming a sponsor is a great way to help support the district, staff and students by helping us to fund the printing of the calendar and increase community involvement. 

“During these lean budget times, many school districts have eliminated their calendar or placed it in an online-only format, which isn’t easily accessible to all families, especially those without regular Internet access,” said Lesley Rogers, Chief Communications Officer. “With these sponsorship dollars, we can continue to provide our staff and families with this useful information.”

Interested businesses can sponsor one or more months on the calendar on a first-come, first- served basis. Advertisements will appear alongside information about school events, School Board meetings and other dates of importance. The sponsor’s ad must go through a review process to ensure there are no conflicts with any District policy. The newly updated Advertising Policy 4237 is online.

Another way for organizations to gain visibility is through a smaller sponsorship in the family resources informational section of the calendar. This section refers families to information about transportation, lunch menus, testing schedules and key contact information.

All revenue earned from calendar sponsorships will be used specifically to defray calendar production costs. Without this money, the district would eventually have to stop publishing the calendar, which is used throughout the year by students and families.

Initial interest from potential sponsors has been strong, and those who want more information can contact publicaffairs@seattleschools.org. Deadline for sponsorships for this year is July 30.

Comments

Anonymous said…
I understand that not everyone has internet access, and not everyone with internet access knows how to navigate the SPS website. They should give an opt out for those of us who do use the website and don't want/need/use the calendar that they send. Mine goes straight into the recycling.

Northend Mom
seattle citizen said…
Gates, NWEA, Pearson, KIPP and Fortress Investment Group will all be happy to advertise, I'm sure.
Someone said…
I think Save Seattle Schools should be a sponsor.
Someone said…
I think Save Seattle Schools should be a sponsor.
Someone said…
I think Save Seattle Schools should be a sponsor.
Patrick said…
"No on 1240" campaign?
seattle citizen said…
Ooh, that's a good one, Patrick. I'm in, if someone is collecting to buy a "No on 1240" ad!
Can the district pick and choose, or must is take all comers?
Charlie Mas said…
Actually, the Board policy on advertising specifically prohibits political ads.

That said, it is possible to get around that rule the same way that Political Action Committees do it, by creating an "issue" ad instead of one that specifically says to vote one way or another on a ballot item or candidate.

So you can't say "NO on I-1240", but you can say "Charter Schools damage our Community"
Anonymous said…
State law prevents school districts from running ads for or against any candidate or ballot measure, not just district policy.

IMHO

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